Location: Los Angeles
Astrological Sign: Aries, Virgo Rising
Book that changed your life: Sapiens by Dr. Harari
Podcast you can’t stop listening to: Goop
Instagram account you love to follow: @devinbrugmann, @nikkideroest, @jenatkinhair, @futureearth, & @prettylittlefawn are probably my faves
Beauty product (or treatment) that changed your skin: MARA Algae Retinol Face Oil
If you scroll through Allison McNamara’s Instagram, you’ll find an index of effortlessly glowing selfies that, even if you possess only the slightest interest in skincare, will make you want to ask all the hard-hitting questions. Like — What products does she use? And the obvious — How can I get MY skin to glow like that?”
Her secret (which has never really been a secret at all), lies in a stylishly packaged dropper bottle by the name of MARA Universal Face Oil, and she’s not trying to keep anyone in the dark. In fact, she’s on a mission to share her clean beauty power product with virtually everyone. It was her growing interest in seeking out clean ingredients, coupled with her frustration for not being able to find a face oil that lived up to the hype, that ultimately catapulted her into beauty entrepreneurship.
My first job was at a store in Manhattan Beach called Girl Mania when I was 16. My first job after college was an internship at Who What Wear, but my first post-college paying job was a Media Assistant in the Media Center at E! Entertainment. I was basically a tape librarian and would deliver tapes to producers for them to cut segments from for E! News and The Daily 10!
I had been using face oils well before they hit the mainstream market, but still wasn’t satisfied with what was out there. I loved the idea of incorporating sea ingredients like algae and plankton into a clean face oil with unique exotic ingredients and stumbled upon the name MARA while in Istanbul on the Sea of Marmara, which also happens to be the last four letters of my last name. The whole brand took shape really organically and thoughtfully – I’m so happy with how it turned out.
I was lucky enough to have parents who always made me feel like I could do whatever I wanted to do in life, regardless of whatever glass ceilings were in place. That being said, I am very proud to be a female owned and founded brand and hope to inspire other people to follow their passions and carve out something meaningful in business for themselves. Working shouldn’t feel like a chore.
Still haven’t figured this one out haha! It’s so easy to let our insecurities take over and feel like we don’t belong. Although, I felt the plagues of imposter syndrome more when I was hosting to be quite honest. While I loved being on-camera and am so proud of the body of work I created, I feel much more at home dreaming up beauty products and building a business more than I did in the anchor chair, even though I do miss the hustle and bustle of being on a news set from time to time.