Astrological Sign: Leo
Book that changed your life: Lost Connections By Johann Hari
Beauty product (or treatment) that changed your skin: SKIN FILTER from The Nue Co. I can honestly say it has changed my skin for the better and is now a non-negotiable part of my daily routine.
Podcast you can’t stop listening to: Grounded by Louis Theroux
Instagram account you love to follow: @resetnyc
Here at theSKIN, we love a good supplement. And if it’s simple to use, effective, and chic to boot? Consider us dedicated. That’s how we feel about The Nue Co., a supplement (and now skincare) brand dedicated to healing our bodies and our planet. We talked with the brand’s founder and CEO Jules Miller about her career journey, her beauty routine, and what most people get wrong about supplements.
I was born in London. My mother is originally from Colombia so we spent 7 years of my childhood living in Bogota. My heritage is something that had a huge influence on me growing up — I was always surrounded by family. I studied and began my career in England, however when it came to launching The Nue Co. I decided to move to New York and begin the business there. I lived in Brooklyn for several years, before relocating back to the UK, just prior to the pandemic.
My first job was in a marketing agency. I studied philosophy at university but was always very interested in creativity and storytelling. From there, I went on to work as part of the team that launched The Detox Kitchen, before starting The Nue Co.
The Nue Co. was born from my own experience with IBS in my mid-twenties. At the time, I was taking multiple supplements which were making my symptoms worse. After a conversion with my grandfather, who was a scientist and lecturer at Cambridge University, I realised how many products contained artificial ingredients such as bulking agents and fillers. From there, I set out to create a solution by combining the best of nature and science and using only clean and sustainable ingredients to deliver proven results.
The greatest challenges I have faced have been around balancing advice and having confidence in my decisions as a leader. When I first started my business, I assumed I needed help from people who had more experience, and thought they knew more about my ideas and how they should be executed. I’ve learnt it is important to go with my gut feeling as well as continue to question and learn to be able to make the best decisions myself.
I would say it is always important to keep evolving your ideas, not to rest on your experience, and continue to innovate. Whilst The Nue Co. has always existed for the purpose of supporting people’s health, we are continuing to evolve. I embrace that as a good thing and a challenge for us to keep thinking about what our customer is going to want next, not just what they want right now.