Location: Downtown Los Angeles
Astrological Sign: Sagittarius
Book that changed your life: The Untethered Soul by Michael A. Singer
Beauty product (or treatment) that changed your skin: PanOxyl Cleanser for acne and Persona Cosmetics DreamStick in Dune
Podcast you can’t stop listening to: Oprah’s Super Soul Sunday
Instagram account you love to follow: @rosiehw
If you took a high school art course, chances are you remember being briefly introduced to color theory (remember the color wheel?). Believe it or not, that knowledge can come in very handy for your own beauty routine. Just ask Sona Gasparian, makeup artist and founder of Persona Cosmetics — she’s built much of her brand on the foundation of finding the right colors to bring out your own unique beauty. We chatted with Sona about her brand, her go-to looks, and what self-care looks like for her.
As I makeup artist, I of course had my favorite products, but I always felt like there were things missing. Persona is my way to leave my mark in beauty by creating products that I felt were missing from the market.
As a makeup artist, I was constantly building my own eyeshadow palettes using the concept of color theory to bring out the best in my client’s eyes. I just couldn’t find the right palette on the market and I knew I had to simplify the process. I dreamed of making the perfect neutral eyeshadow palette that was specifically made to enhance brown eyes — over 75% of people have brown eyes! I saw this as an opportunity to fill this void in the market. In 2015, I began developing the Identity Palette with the help of the online community I had grown to really understand their beauty concerns and frustrations. We launched in 2016 with the palette as our hero product and it’s been a best-seller ever since!
Color theory is something I studied extensively, both in art school and makeup school. You see a lot of people using color theory for skin correction, but I really wanted to focus on enhancing natural beauty rather than correcting it. I really wanted Persona to be makeup for the everyday person, and color theory is a great way of simplifying beauty for people who might not be familiar with how color can help compliment your natural beauty.