If you’re anything like us, you practically live in your Alo Yoga leggings (the perks of WFH life amirite). Their comfy clothes is only one part of the brand’s success though — good products need good marketing, no? Enter Alyssa Rara, Director of Influencer Marketing. We got a chance to chat with the (extremely cool!) woman behind it all about her skincare routine, the best career advice she’s ever heard, and what beauty means to her.
I have my BA in Business Marketing and have always had a knack for marketing. As long as I can remember I’ve been incredibly interested in human psychology, and marketing really requires understanding people and their habits, needs, and desires. I interned a ton during college — PR agencies, brands, a magazine! I was one of the foundational members of REVOLVE’s brand marketing team and was at the company for 6 years. I started off doing PR for a few years and was able to evolve my role a couple of times there. I then dabbled in branding and managed one of our social media accounts. In my final role there, I oversaw talent and influencer relations. I spearheaded any large celebrity partnership we had, whether that be one of our clothing collaborations or REVOLVE Festival artist partnerships. I now oversee Influencer Marketing at Alo Yoga and have been with the company for a little less than a year!
The best piece of advice I’ve ever received about building my career was to never become complacent and always stay curious. Everything and everyone is moving so fast that you constantly have to remain a student. I’m learning to lean into discomfort, because I know for a fact that I’m learning and growing. That, and be kind to everyone, whether that be the janitor or CEO.
I love my team so much! I’ve built this kickass team from the ground up and recruited most of them myself personally. I love being an empowering leader and watching my team succeed. That, and the fact that yoga is the heart and soul of Alo! My first job was a receptionist at a yoga studio, so I’ve really come full circle.