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Interviews

How Alyssa Rara Does Self-Care + Skincare

by theSKIN

• By theSKIN

If you’re anything like us, you practically live in your Alo Yoga leggings (the perks of WFH life amirite). Their comfy clothes is only one part of the brand’s success though — good products need good marketing, no? Enter Alyssa Rara, Director of Influencer Marketing. We got a chance to chat with the (extremely cool!) woman behind it all about her skincare routine, the best career advice she’s ever heard, and what beauty means to her.

TS

Tell us about yourself!

AR

Hello hello — I’m Alyssa! I was born and raised in Southern California. I come from a big Filipino family, and we’re all super close. I’m engaged to my best friend who I was dating for 13 years (We went to prom together!) and we live in LA with our rescue pup, Marble. I’m the Director of Influencer Marketing for Alo Yoga. I love doing yoga (surprise!), cooking (or watching my fiancé cook), reading, and traveling. Before the pandemic, I really got into ikebana, which is Japanese floral arranging, and took a few classes. I also love art and fashion. My fiancé and I are always museum hopping!

TS

Tell us about your career path — how did you get to where you are?

AR

I have my BA in Business Marketing and have always had a knack for marketing. As long as I can remember I’ve been incredibly interested in human psychology, and marketing really requires understanding people and their habits, needs, and desires. I interned a ton during college — PR agencies, brands, a magazine! I was one of the foundational members of REVOLVE’s brand marketing team and was at the company for 6 years. I started off doing PR for a few years and was able to evolve my role a couple of times there. I then dabbled in branding and managed one of our social media accounts. In my final role there, I oversaw talent and influencer relations. I spearheaded any large celebrity partnership we had, whether that be one of our clothing collaborations or REVOLVE Festival artist partnerships. I now oversee Influencer Marketing at Alo Yoga and have been with the company for a little less than a year!

TS

What’s the best piece of advice you’ve ever received about career building?

AR

The best piece of advice I’ve ever received about building my career was to never become complacent and always stay curious. Everything and everyone is moving so fast that you constantly have to remain a student. I’m learning to lean into discomfort, because I know for a fact that I’m learning and growing. That, and be kind to everyone, whether that be the janitor or CEO. 

TS

What’s your favorite part of your job?

AR

I love my team so much! I’ve built this kickass team from the ground up and recruited most of them myself personally. I love being an empowering leader and watching my team succeed. That, and the fact that yoga is the heart and soul of Alo! My first job was a receptionist at a yoga studio, so I’ve really come full circle.

Beauty is being confident in your own skin and having no apologies about what makes you unique.”

TS

Tell us about your daily skincare routine. What do you do to keep your skin healthy and happy?

AR

I try to start and end my days chugging a ton of water. I like to keep my morning skincare routine super simple. I’ll start off with Covey’s First of All Cleanser and then use the Alo Glow System Radiance Serum. My skin loves this stuff and it’s such a good base for the rest of my skincare. After the serum, I’ll use bioClarity’s De-puff Eye Gel and Supergoop Unseen Sunscreen or Saie Sunvisor. If I’m wearing makeup, I always end with bioClarity’s Dewy Dew Multitasking Mist. It’s a toner, makeup setting spray and refresher all in one. I swear by it — it helps everything stay in place and makes my pores disappear!

At night, I’ll cleanse again and then use the Alo serum or MZ Skin Brighten & Perfect Corrective Serum. I have hyperpigmentation from not wearing sunscreen as much as I should have back in the days, and I can honestly say this serum has massively brightened my skin over time. I’ll then use a heavier eye cream — La Mer’s Eye Concentrate always does the trick. I love moisturizer and am constantly trying new ones. Right now I’m using Covey’s Last But Not Least and it sinks into the skin so nicely. If I’m not too lazy, I’ll use Georgia Louise’s Butterfly Gua Sha with face oil. I love the butterfly shape and how it fits perfectly into all of the crevices of my face and neck. I make sure to do masks 2-3 days a week. My favorites are Avène Radiance Mask and Cocokind’s Resurfacing Sleep Mask. I’ll slather a layer of one of those and leave them on overnight. I also love Summer Fridays Overtime Mask and a good ol’ sheet mask. I’ll buy a big pack from the Japanese market and stick it in the fridge!

TS

What is the one skincare product or treatment that changed your life?

AR

Exfoliating! I’m still trying to make it a habit and not forget to do it, but it really has changed my skin. My skin is dry and tends to be dull, and exfoliating regularly has been a game changer.

TS

What was your first coveted beauty product?

AR

It was definitely the pink and green Maybelline Great Lash mascara! That started my mascara love affair. Side note, I still think Maybelline (Falsies, specifically) makes the best mascara — I’ve tried them all and always come back to it.

TS

What’s your self-care power move?

AR

Phoneless walks! Phoneless meals. Phoneless anything, really. Most of my anxiety stems from that little device, and the feeling of needing to be connected and stimulated 24/7. My fiancé and I take hour-long walks with Marble around our neighborhood everyday and I just leave my phone at home. It’s so simple, but critical for my mental health, and allows us to be fully present with each other.

TS

What’s your ideal Sunday situation?

AR

Waking up to a clean home and blasting some Prince, a massage and yoga sesh. Then walking to Little Dom’s for ricotta pancakes, or All Day Baby for a fried chicken sandwich. I would then definitely need a nap after the food coma. End the day with the sunset at the Griffith Observatory or the beach. Do a little reading, cooking, and wine! Voila.

TS

In a few words, how do you define beauty?

AR

Beauty is being confident in your own skin and having no apologies about what makes you unique. The most beautiful people I know are beautiful inside, and I think that really shows up physically.