Ever wondered how to really nail down your signature beauty look? It’s okay, we have too. Luckily, we’ve got intel from fellow beauty lover who has figured out exactly what works for her. We chatted with beauty content creator Amy Serrano about the key to unlocking personal style, her go-to 90’s-inspired look, and the products she uses to keep her skin looking its best.
I grew up in Palmdale, CA — about an hour outside of Los Angeles. I’m currently living in a little suburb right outside of downtown LA, called Downey. I’m a SoCal girl through and through. I’m really into fashion, beauty and a new found love for reading fiction. I also love traveling — definitely have a soft spot for Mexico. I’m patiently waiting for my next trip!
I always used my Instagram kind of like a “blogger” even back in 2013, when most of my friends were still on Facebook. I’d have the quintessential arm candy, flat lays, #ootd, etc. because I loved that kind of content at that time and wanted to be a part of it low-key. But it was really my Youtube channel that got me into full-time content creation. I started my Youtube channel about 4 years ago when I was in between jobs, and finally felt like I had the time to do it. I got really into my channel around Halloween, making different costumes. I remember I did so many different costumes that year and just found my flow with filming and editing. Around November, of that same year, I uploaded “My Morning Routine” and it blew up so quickly, I went from having around 1K or maybe less to 30K, and it continued to grow from there. It definitely motivated me to keep going.
I experimented with trends a lot growing up. I’ll still try certain trends if they speak to me, but I think I just finally reached a point where I’m okay with wearing the same colors and a few favorite silhouettes. I love black, white, denim, blush, and pops of red. I gravitate towards a blazer, fringe, puff sleeves, and basics. I think knowing what I love makes it so much easier when shopping and thrifting because I know I’ll definitely wear it. I even created mood boards on Pinterest and IRL that represent my style to reference. I think that after so many closet clean-outs over the years, I’ve noticed that when I branch out style-wise is when it usually ends up in a pile to send to the thrift. So this really helped me define my personal style so I can make smarter purchases.
In the morning I’m usually just trying to protect my skin, so I keep it super simple. If I’ve worked out, I start off by washing my face with a gentle cleanser like Cerave or La Roche Posay. If I don’t work out, I just use water. Then I use an antioxidant serum; I’ve been loving the one by Holifrog
. Next I’ll use Shani Darden Intensive Eye Renewal Cream
, followed by COSRX Advanced Snail 92 All In One Cream
, and finish off with SPF (I use Black Girl Sunscreen
At night, this is when I change up products and see what I need to treat that week. I do a double cleanse to get off any makeup and sunscreen. Then I use my NuFACE Facial Toning Device for about 10 minutes to lift and firm my face. I really notice a difference; I love it. Lately I’ve been using tretinoin too. Then. I tap on some eye cream, slather on a nice rich moisturizer, and follow with a facial oil or sleeping mask.