• By theSKIN February 15, 2022

This Black History Month, theSKIN is highlighting Black founders and creators who are changing the world by letting their creativity shine – what’s more beautiful than that?

Shontay Lundy is a woman on a mission: to change the conversation around sun safety. Many of us have heard the myth that people with darker skin tones don’t need sunscreen like their fair counterparts. Well, that’s just not true. To combat that preconceived notion, Shontay created Black Girl Sunscreen, a revolutionary brand that empowers Black beauty lovers to protect their skin. Plus, they eliminate that pesky white cast issue. We talked with Shontay about how she got where she is today, her beauty staples, and where she finds inspiration.

TS

Tell us about yourself!

SL

I am from Newburgh, NY by way of Miami, FL and currently reside in Los Angeles, CA. I am a woman of the sun that loves to travel and experience new cultures. Dog mom of 3, and I destined to change the narrative and mindset of sun safety within the black and brown community.

TS

What has your career path looked like so far? How did you build Black Girl Sunscreen into what it is today?

SL

While obtaining my MBA, I worked in Corporate America for several years where I was able to get a deeper understanding of how different departments function dependently and interdependently. Because of the nature of the business, it shaped me into the entrepreneur I am today.

With Black Girl Sunscreen, we created a market that didn’t exist before. We are changing the mindset of a culture that didn’t believe in sunscreen and was initially met with skepticism. We were able to combat this by raising awareness about sun-induced harm such as sunspots, premature aging, wrinkles, hyperpigmentation, and cancer. With the shift in mindset, our next goal is ensuring there is access to skincare products for different skin types, and to maintain inclusivity with our products. Also, we aim to increase awareness around the importance of everyday sunscreen usage, including in the colder months.

TS

What’s the best piece of advice you’ve ever received about career building?

SL

Tomorrow is a new day, and it’s just business.

TS

Where do you find inspiration in your daily life?

SL

I have positive talks with myself which gives me confidence and inspiration daily. Each day I remind myself that I have the strength to execute my mission and vision!

TS

What does Black History Month mean to you? What are your hopes for the future of Black representation in your industry?

SL

Black History Month means everything to me but, I celebrate being Black every single day of the year – not just one month a year. My hope is that Black representation continues to grow within the beauty space, and that we are celebrated loudly and often.

Black Girl Sunscreen

Broad Spectrum SPF 30

Black Girl Sunscreen

Make It Matte SPF 45

Black Girl Sunscreen

Make It Hybrid SPF 50

“My hope is that Black representation continues to grow within the beauty space, and that we are celebrated loudly and often.”

TS

Tell us about your daily skincare routine! What do you use to keep your skin healthy and happy?

SL

I don’t use much on my skin, so my routine is pretty simple: cleanser, toner, moisturizer and Black Girl Sunscreen. Boom!

TS

What is the one skincare product or treatment that changed your life?

SL

For someone who grew up with limited skincare knowledge and washing my face with soap and water, my first dermatologist appointment at the age of 25 was a game changer!