This Black History Month, theSKIN is highlighting Black founders and creators who are changing the world by letting their creativity shine – what’s more beautiful than that?
Shontay Lundy is a woman on a mission: to change the conversation around sun safety. Many of us have heard the myth that people with darker skin tones don’t need sunscreen like their fair counterparts. Well, that’s just not true. To combat that preconceived notion, Shontay created Black Girl Sunscreen, a revolutionary brand that empowers Black beauty lovers to protect their skin. Plus, they eliminate that pesky white cast issue. We talked with Shontay about how she got where she is today, her beauty staples, and where she finds inspiration.
I am from Newburgh, NY by way of Miami, FL and currently reside in Los Angeles, CA. I am a woman of the sun that loves to travel and experience new cultures. Dog mom of 3, and I destined to change the narrative and mindset of sun safety within the black and brown community.
While obtaining my MBA, I worked in Corporate America for several years where I was able to get a deeper understanding of how different departments function dependently and interdependently. Because of the nature of the business, it shaped me into the entrepreneur I am today.
With Black Girl Sunscreen, we created a market that didn’t exist before. We are changing the mindset of a culture that didn’t believe in sunscreen and was initially met with skepticism. We were able to combat this by raising awareness about sun-induced harm such as sunspots, premature aging, wrinkles, hyperpigmentation, and cancer. With the shift in mindset, our next goal is ensuring there is access to skincare products for different skin types, and to maintain inclusivity with our products. Also, we aim to increase awareness around the importance of everyday sunscreen usage, including in the colder months.
Black History Month means everything to me but, I celebrate being Black every single day of the year – not just one month a year. My hope is that Black representation continues to grow within the beauty space, and that we are celebrated loudly and often.