I’ve never been much of a gloss girl. Growing up, I needed something that could stand up to dry Nebraskan winters and my relentless eczema. And so goes the story of how I became a loyal Chapstick user. Even so, lip gloss has always had its pull on me. Like a siren call, those shiny and sometimes shimmery products beckoned me. They made me feel cute without the mess of lipstick. That’s all a preteen wants! But my hair always stuck to my freshly glossed lips. And to make matters worse, they were never truly hydrating. It wasn’t long before lip gloss was a thing of the past, making way for the matte trend that took the beauty world by storm. But now? Lip gloss is back in a big way. I’ve finally found one that does everything I need — Tower28 Milky Lip Jelly.
You might be familiar with Tower28, the clean LA-based beauty brand that seemingly blew up out of nowhere. Personally speaking, each of the Los Angeles-based brand’s products is outstandingly good. Based on reviews from everyday makeup lovers and trusted podcast hosts, there’s one item in particular that stands out: their ShineOn Lip Jelly. Now, the brand has added four new silky, milky options in the mix. You bet your ass they’re damn cute, too.
Tower 28 ShineOn Milky Lip Jellies are the semi-sheer version of their best-selling product. Just like the as the OG formula, they’re vegan, cruelty-free, clean, and great for sensitive skin. They come in four cozy colors inspired by alternative milks — Oat (baby pink), Almond (brown), Cashew (mauve brown), and Coconut (rose). I write this with a layer of Coconut on my lips to enhance their natural pigment. When I want a more nostalgic ‘90s look, I opt for Cashew.
These glosses give you lasting shine and a pop of color while moisturizing your lips. And let me tell you: they do exactly that. Hydrating ingredients like apricot, avocado, raspberry seed, and castor oils, allow the non-sticky formula to absorb seamlessly into your pout. The result? A healthy, natural shine with a hint of color.
As a little pick-me-up for these endless days of being at home, I started swapping my trusted Aquaphor for these glosses. Before I knew it, they became my go-to product for quarantine. Low-key, I don’t think I can live without them now — that’s how much I love these. Try them out for yourself, and you’ll see what I mean.