It seems like all great beauty brands blow up virtually overnight. One day you hear about them and the next, they’re suddenly everywhere. Although this idea of overnight success couldn’t be further from the truth, it’s a testament to how incredible the visionary behind the brand is. Amy Liu is exactly that for Tower 28 Beauty. She’s the powerhouse founder that took the idea for a clean but fun beauty brand and made it come to life.
Amy has an impressive marketing background, having worked for some of the top beauty brands including Smashbox, Josie Maran and Kate Sommerville. Take one look at her branding and it’s pretty obvious that Amy knows a thing or two about standing out in a competitive market.
We talked with Amy about everything from why clean beauty to how her perspective has changed since having kids. She dishes on the secret ingredient that made her number one product and what’s up next for Tower 28.