Instagram: @glorianoto @noto_botanics
Location: Los Angeles
Astrological Sign: Scorpio, Capricorn rising
Book that changed your life: The Story of O by Pauline Reage
Beauty product (or treatment) that changed your skin: Deep Serum 🙂
Podcast you can’t stop listening to: My Favorite Murder
Instagram account you love to follow: @suitedatelier
If you ever get the chance to step foot into NOTO Botanics’ chic storefront in Los Angeles’ Highland Park neighborhood, I highly recommend you do. It’s a design dream: brutalist gravel and concrete balance clean organic woods and creamy neutrals, visually representing the gender fluidity the brand is all about.
Founder Gloria Noto’s background as a fine artist shines through not only the store, but the product line: each item is a little objet d’art in its own right. From amber oils to pigmented balms, their product range is as pleasurable for the eyes as it is for the skin. “I was a weird kid, where art and music were my only saving graces,” Noto says of her artistic influences, “Thankfully it’s allowed me to grow up to be a weird adult where they are still my saving graces.”
For all the artistry, it’s not just about aesthetics. NOTO has made activism a key part of the business, and has to date raised over $17,000 dollars of charitable donations to Planned Parenthood, LGBT Youth Center LA, Sierra Club, ACLU, The Audre Lorde Project, Black Mamas Matter, and more. And as their product line continues to grow — they just released a new multi-purpose wash — we’re looking out for more great things to come.