There’s no doubt that the online beauty space is saturated, to say the least. Looking through beauty-focused social media and websites sometimes feels like being inundated with an endless scroll of highly-stylized brands and aesthetic influencers. Everyone is trying to figure out who they are, what makes them unique, and how the hell they’re going to make it memorable. In a space that often poses the threat of being forgotten, what can you do to stand out online? To answer this question, we chatted with one of the most influential figures in the ever-changing and coveted online beauty and wellness space: Jhoanna Marissa.
Not one to stray from a challenge, Jhoanna’s demanding lifestyle consists of not only designing and executing some of the most aesthetically pleasing websites you’ve ever seen, but also owning and operating her own business, Willa Creative. Keep reading for her insights on brand building, adapting to the new normal that COVID-19 has created, and of course, her beauty favorites.