With so much focus on skincare and makeup, the first thing that comes to mind when you think “beauty” isn’t necessarily oral health. If you ask Sarah McDonald, that’s changing. As Head of Brand Marketing at Byte, Sarah has used her branding savvy to make orthodontics cool and accessible. With their at-home aligner kits, Byte makes it possible to get your dream smile without having to step foot in a dentist office.. All you have to do is take impressions of your teeth at home, send them in, and soon you have your own set of custom aligners. Easy right? And in the midst of a global pandemic, anything that helps us reach our beauty goals at home is better than ever. We chatted with Sarah about her branding strategy, what she does to keep her own smile beautiful, and why oral health is a bigger part of beauty than you think.